Keywords in SEO play a pivotal role in boosting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In online advertising, a keyword is a word or phrase that users input on search engine sites when they what is an SEO keyword are trying to find a specific service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords for website ranking.

The essence behind SEO keywords lies in their ability to associate what users are searching for to the content that you’re offering on your website. Strategically using these keywords will help attract the right audience and increase the likelihood of leads.

Having established the definition of an SEO keyword, let's look at how to use keywords efficiently. maximizing the use of keywords requires a balance. You'll want to include relevant keywords to attract search engines but without overloading your content with them.

One way is placing the keyword in your content’s title. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Also, consider using keywords in the meta description and headings of your website, as these are areas where search engines tend to look.

Moreover, it's critical to choose keywords that align with your target market. This signifies understanding how they communicate, their searching habits and their requirements.

To sum up, a well-chosen SEO keyword can serve as a link between the user's search and your website's offerings. It's a essential tool to succeed in the aggressive world of digital marketing. However, success hinges on its effective and balanced use.